“We joke that we’re the bohemian Supreme because so many people resell our stuff,” Pennefather said. An Australian lifestyle brand that creates ready-to-wear pieces designed to instill a sense of joy, beauty and individuality. One Facebook page has more than 33,000 followers. (The original pieces were made in Bali and now are produced in China, Peru and India.) It’s also cultivated a celebrity following that includes Vanessa Hudgens, Margot Robbie, Chrissy Teigen, Alessandra Ambrosio, Blake Lively, Miley Cyrus, Lana Del Rey, Jessica Alba, Lucy Hale, Nicky Hilton, Mila Kunis, Kate Hudson, Zoe Saldana, Hilary Duff and Sienna Miller, to name a few.Īmong regular folk, the line has spawned social media groups that meet to trade clothing and organize shopping trips. raey womens clothes a.l. and 200 worldwide and comprising women’s, kids, bridal and swim, plus a once-yearly jewelry capsule, Spell has developed a sustainable business model sourcing and manufacturing around the world. One of my favourite labels at the moment is Spell and the Gypsy Collective a Byron Bay-based label that’s doing bohemian-beach-luxe better than anyone. Now wholesaling in 100 boutiques in the U.S. so we can ship locally and replenish the pop-up.” She won’t rule out the possibility of opening a permanent shingle in Venice - currently there’s only one retail store, in Byron Bay - though she said, “we probably won’t make money on it, more to have a presence.” Given that Spell has already sold out of the first week’s worth of merchandise in two days, she might be wrong. Spell & The Gypsy Collective Sundown boho Organic Cotton Floral Dress Size M AU 240.00 + postage 9 watchers spell and the gypsy collective wedding gown Size L NWT AU 300.00 0 bids Free postage Seller 100 positive Spell & The Gypsy Women’s Strappy Dress Size XS Sundress Frills Mustard Floral AU 165.00 + AU 9. “I remember when we had a clunky web site and early bloggers such as Oracle Fox bought our things at the markets,” she said.
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